The craft
A new way of watchmaking
Craft is no longer defined by tradition alone
At M. Laurent, craftsmanship evolves through technology, precision, and intention.
Modern watchmaking does not need to replicate the past to earn respect. Instead of following established conventions, M. Laurent redefines craft by embracing contemporary tools and materials, allowing innovation to shape both form and function.
This approach creates watches that feel honest and current — designed for those who value progress, clarity, and authenticity over nostalgia.
Technology as craft
3D printing is not a shortcut — it is a design language
Every M. Laurent watch is shaped through a deliberate combination of advanced manufacturing and human refinement.
SLA printing is used to produce the case and back with smooth precision and structural accuracy, while FDM printing forms the dial, intentionally revealing its layered, tactile texture. Rather than hiding these characteristics, they are celebrated as part of the watch's identity.
Technology becomes visible, tangible, and expressive — transforming the manufacturing process into an aesthetic statement.
Precision meets touch
True refinement happens by hand
Technology defines the structure, but craftsmanship completes the experience.
After printing, each component is carefully finished, polished, and assembled by hand. This final stage ensures balance, durability, and comfort on the wrist, while adding a subtle human presence that no machine can replicate.
The result is a watch that feels considered and complete — engineered with precision, refined through touch, and built to be worn every day.
Build the watch
that tells your story
Your colors. Your choices. Your narrative.
Configure Your Watch